SEO in Digital Marketing

This article outlines the meaning of SEO and Digital Marketing with an understanding of the differences between SEO & Digital Marketing, and the inclusive role of SEO in Digital Marketing.

What is SEO?

Search Engine Optimization (SEO) is a type of Online Marketing Consultant that focuses on getting free organic visitors to your website by getting your website show up on the search engine top results page.

Search engines like Google, Bing, and Yahoo are the primary means by which most of the internet users find what they look for (at present, sixty percent of online activities start with search engines, and less than 2 percent use social media as the  starting point of finding information).

The top resulting pages on the search engines are the most clicked and so, if the search engines can show your website in the top rankings, it greatly benefits your website with thunderous traffic and downpouring revenue.

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What is Digital Marketing?

If you’ve ever wondered what Digital Marketing is, you’re not the only one. The term is least understood by many though it attracts them for its honey. Driving many to read and learn, Digital Marketing is a broad term used to describe various strategies, tools and techniques that are used to market a company, brand, product or service.

Such tools and techniques include everything from social media to search engine marketing to email marketing, which is why Digital Marketing is such a popular buzzword these days.

Difference between SEO & Digital Marketing

SEO and Digital Marketing are marketing-related terms related to using techniques to get more traffic to your site. The main difference is that SEO is specifically for search engines, whereas Digital Marketing is for overall digital promotion, from email to social media which includes paid marketing campaigns as well. Having said this, it is essential to know how SEO fits into Digital Marketing, and how they work together to help your business grow.

Role of SEO in Digital Marketing

SEO has a significant part in Digital Marketing. Every time a company creates a new website, they always ask themselves, “how can I get found on Google?” or “How do I bring my website top in Google?” A subset of Digital Marketing, SEO helps to get a website top in the Google search pages organically and get people to click your website. A free tool in the Digital Marketing kit, SEO brings free traffic to your website and lets them buy your products or services.

Search Engine Optimization (SEO) is a huge help for companies who want to be found on Google in a cost-effective manner. SEO can be used by any business irrespective of category or vertical or product nature to achieve its digital promotional objectives.

Benefits of SEO

SEO can help your business in several ways, but it’s important to note that you should not solely depend on SEO to achieve all of your digital marketing goals. Optimizing your website for search engines is just one of many digital marketing efforts you need to undertake to achieve your overall Digital Marketing objectives.

SEO Drives Traffic to your Website

SEO is a non-paid form of getting traffic to your website through organic online activities like restructuring website, content moderation, keywords modulation, building backlinks, fixing external and internal broken links, optimizing website size and so on. It is a process of getting your website to rank higher in search engines like Google, Bing, etc., for relevant keywords that characterize your field or topic. our website and can improve visibility and ranking position on Google.

SEO is a systematic process of studying the algorithms of search engines and working to make your website recognizable by the search engines for keywords related to your business to get top search engine rankings. It will reward you with higher rankings if you follow the search engine guidelines, use quality & relevant content and create as many quality backlinks as possible. The more keywords your website appears top in search engines, the more traffic it generates.

High Authority Earns Users’ Trust

The Domain Authority is a score attained by a website through white hat SEO techniques. It helps your website build credibility in the search engines. Enhanced by creating quality & relevant content ,and by impressing the search engine crawlers, the website with high Domain Authority earns users’ trust and enables more interaction on the website.

Moreover, as people begin to trust your website, you become a thought leader in your niche. The advantage being that they will be more likely to return to your website and recommend it to others. Your business will thrive as a result of the increased engagement of your users with your website.

SEO Helps Build your Brand’s Reputation 

Paid search advertising is the fastest, easiest way to drive traffic to your website, but SEO (Search Engine Optimization) is the most effective way to build a sustainable, ROI-driven marketing strategy. SEO takes time but is valuable because of its longevity. If your page or blog post ranked high for a particular keyword, your brand would organically reach more people and build your brand’s reputation on the internet wide and deep .

Increases Sales through Inbound Leads

Inbound marketing campaigns are a great way to increase website traffic, increase the number of leads you get, and build relationships with your readers. The idea behind an inbound marketing campaign is to attract visitors to your website through SEO activities like blog posts, videos and backlinks. When visitors get valuable information on your website, they stay on the site for longer periods of time and buy your products.

Improves User-experience

User experience, or UX, is one of the most essential parts of SEO. Search engines want to provide the most relevant content to their users, which means that they gauge the value of a site based on things like how fast it loads, how easy it is to navigate around, and how engaging the content is. The more your user experience can help users find exactly the information they are looking for, the more likely you are to rank high in search engine results—and the more likely you are to gain loyal customers or clients in the process.

Make Mobile-Friendly Website

Google announced that mobile-friendly websites would rank higher in search results than their non-mobile-friendly counterparts. Most of the people are using smartphones these days and if you have a mobile-responsive website, then you have an added advantage. This is good news for website owners and webmasters, who are investing in mobile-friendliness in responsive design or mobile websites.

Final Thought 

The ultimate reason for taking to SEO is growth in a non-expensive way – growth in terms of getting more relevant web traffic, improved user experience, and higher Page Authority and ultimately achieving higher sales and profits. SEO is a cost-effective process compared to paid marketing. If you get top search rankings for specific search terms in your niche, then ROI is high compared to paid ads.

However, getting traffic is not just enough. As you need traffic that converts into quality leads and customers, the best way forward is putting quality inputs like effective planning, right content, contextual backlinks, suitable keywords and if need be, use SEO along with other Digital Marketing techniques.

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