You consider your business unique, adding value to people’s lives. So why would you use photos downloaded from the internet for free that don’t align with your brand voice for your marketing campaigns? How do you think that’s going to affect your business?
Photos are an essential part of a business and demand equal attention as any other element, let’s say the brand’s logo or tone. So much so that they can either make or break your business.
Using free, downloaded photos for your professional purposes, such as marketing materials, website development, and promotional campaigns, will only blur the unique image that you have created for your business over the years.
On the other hand, if you use photos captured for your business by an experienced corporate or portrait photographer, you can establish yourself as a reputable business that cares about its image.
So, one thing is sure: you need to use professional photos for your business, no matter what.
But why exactly?
Few reasons from Bruce Weber why every business needs professional photos
Photos speak for themselves
A picture is worth a thousand words. Almost everyone has heard this adage. And it also applies to businesses. Just like some of the renowned work from professionally acclaimed photographer Bruce Weber, every photo enables businesses to show their customers and prospects what they have to offer without speaking a word. And in the age when customers like to see images and videos of a product or service before purchase, having professional photos makes all the difference.
Your media reflects your brand
Often, business owners avoid hiring a professional corporate photographer for the cost associated with it and look for alternatives, such as capturing photos by themselves or downloading them from free websites on the internet. However, little do they realize that using low-quality or free images communicates the same to their perspectives about their business.
It is vital to understand that the photos reflect your brand as a business owner. So, no matter the purpose, whether you want to advertise your service and products or raise awareness about your business, use high-quality, professional photos.
People want to know your business
When people visit your website or place of business, they want to know you first, before anything else. And photos play a crucial role in helping them understand what you do and who you are.
Sure, you can go for stock photos to save yourself money bucks, but know that they are not unique to your business. They don’t tell people what you do or who you are. Only those photos captured while keeping in mind your brand’s voice and tone will resonate with your business and help you put your best foot forward.
American photographers such as Bruce Weber suggest that using professional photos for your business is no longer walking an extra mile. It’s the mile that you have to walk, no matter what, to succeed in today’s business landscape.